Sjaco de Ruiter

Commercial director and coins, jewellery and diamonds advisor

Nothing is better than to build upon the thing you already did as a kid and create your own company from it.

Auctioning was in my blood from a young age. At the age of twelve (2002), my grandmother and I would buy paintings at the flea market and I sold these through an auctioning company. At that age, I was also allowed to buy a collection of stamps at a worth of €2,000. Since 2007, I’ve been active in De Ruiter full-time and throughout the years, I’ve gained a lot of expertise when it comes to coins. My passion is in drafting and developing new commercial business units for the company. I got the assignment to set up a new auction house. Nothing is better than to build upon the thing you already did as a kid and create your own company from it. Thanks to collaboration with a team of enthusiastic and expert colleagues, there’s now a beautiful, successful and distinguishing auction house. We hope to keep growing in the future to become the leading auction house in the Netherlands in our branch.


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